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“The Jaws Effect”

Guadalupe Mexico

Forget Vampires, Tsunami Disasters or Zombie Apocalypses, the Great White Shark has been universally feared since the making of the blockbuster movie Jaws in 1975. Considered one of the greatest films ever made, Jaws became the highest grossing film of all time, until the release of Star Wars.

While the movie was a hit, making a mechanical shark much bigger than a real shark, that was scary enough for the box office impact its makers intended, did not come without its challenges. Affectionately known as Bruce the mechanical shark frequently broke down. 

In order to deal with the challenges and deadlines faced, director Steven Spielberg effectively used the viewers imagination to scare the pants of his audience, because he knew that; it is what you don’t see, that will scare you the most. Jaws is a giant creature from the deep that can approach its victims, while out of their natural element, unseen, that hunts and eats you. Due to these factors it has become one of the most effective horror movies ever made.  

While there should be no doubt its intention was to entertain and be seen as the creative genius of fiction that it was, it unfortunately has also created a forty-year publicity nightmare for world-wide shark populations.

The author of Jaws, Benchley later had regrets about the way he portrayed the cold-blooded creature becoming a conservationist himself. Saying in a 2002 interview with National Geographic, “the greatest misconception about sharks is the theory that sharks target humans, that they are man-eaters. Nothing could be further from the truth. Every time you see on TV people surrounded by sharks, the chances are 99 percent that the sharks have been baited, and it gives a false impression, because by nature sharks will stay away from people." He continued to reiterate that the book was pure fiction and said if he had known then the true nature of sharks, he would not have written the book.

Earth Angles mission through this documentary is to delve in to some of the misconceptions surrounding sharks today and educate viewers on the plight of the Great White shark. 

Travelling to the shark nurseries of Guadalupe, Mexico with leading marine biologists and activists we will discover the true nature of the Great White Shark.

Through cage diving and deploying a maned submersible to venture deep in to the unknown world of the Great White shark we will document and witness first-hand the habits and behaviours of this incredible apex predator.

Since the 1950’s we have lost 90% of sharks from our oceans, if we lose the apex predators, we in turn will witness the collapse of the ocean ecosystem in our lifetime, sealing not only the fate of our oceans but life on earth as we know it. 

The ecosystem is like playing dominos on a grand scale. The carry-on effect of losing an apex predator, such as the shark, means the rest of the ecosystem would suffer the following effects:

  • We would lose all coral reefs; algae grow on coral, which is eaten by herbivorous fish. Herbivorous fish are then eaten by larger predatory fish which are eaten by sharks. When sharks are in decline, less of the large predatory fish are eaten, which means that more of the herbivorous fish are eaten, and in turn, less of the algae is eaten. The algae compete directly with the coral, too much algae kills coral reefs, which are the nurseries for all fish life on earth.

  • The ocean would suffocate; after we lose sharks and coral reefs we would then have giant algae blooms forming in the ocean due to the imbalanced food chain. Algae blooms suck the oxygen out of the water creating low oxygen levels. Without oxygen, marine life will suffocate to death, killing all living things in the ocean.

  • We would considerably speed up climate change: The oceans help regulates the carbon cycle of the planet. Coastal ecosystems store about 50% of the world’s carbon. Sharks are a crucial factor in keeping that carbon stored. The carbon is stored in marine plant life, and without sharks many of the animals that eat these plants would no longer face a predator threat. So, their populations would grow and end up consuming too many of these plants, releasing a flood of carbon into the atmosphere. 

  • The next ice age begins; after the ocean is dead, 50% of the worlds carbon is released in to the atmosphere. Due to giant algae blooms the ocean would also stop being the largest carbon sink for the planet. The currents would then stop and plunges us in to the next ice age.

Due to over-fishing conservative scientific estimations predict that we are on track for world-wide fisheries to collapse by 2048 thus starting the above explained cycle. If this happens the upside is, we won’t have to wait 100 years to witness the devastation of sea level rise.

Earth Angels tell this important story through the eyes of scientists, environmentalists and activists fighting on the frontline, in a race against time to save the shark. Following scientists and activists in to the field to give a much-needed voice and inspire adoption of a different perspective on an animal that is universally feared and misunderstood in an effort to save mankind itself.

PART 1 - Fears and Misconceptions

While humans fear Great Whites there is little reason to protect them, therefore dispelling the myths surrounding this incredible creature of the deep is paramount to its survival.

Myth 1: Great Whites are man eaters.

Great White sharks do not seek out human prey, there is even some evidence they dislike the taste. While there have been rare attacks when a human has been partially or totally consumed, a large predatory shark such as the Great White, would have to eat a lot of people to survive and this clearly does not happen.

Myth 2: The likelihood of being eaten by a shark

Getting taken by a Great White or indeed any shark when you swim between the flags and close to shore in shallow water in the daytime is about as likely as being hit by a meteorite. The odds are infinitesimally low. In the United States, a person's chance of getting attacked by a shark is 1 in 11.5 million, and a person's chance of getting killed by a shark is less than 1 in 264.1 million.

Myth 3: Great White attacks are becoming more likely

Numerous media reports and statements from politicians claim Great White shark populations are surging and attacks increasing. The biology of the species makes this extremely unlikely. Females start maturing when they are close to five metres in length and are about 18 to 20 years of age, due to their slow rate of maturity and the pressure put on them from world fishery practices, populations are very slow to increase.

Myth 4: Adult Great Whites grow to 11 meters in length.

Only comparatively recently has a serious effort been made to establish how big Great White sharks actually grow. As opposed to the 11meter monster portrayed in Jaws the largest specimen ever reliably recorded was a 6meter Great White from Western Australia. 

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PART 2 - The plight of the Great White shark.

Sharks evolved 450 million years ago, long before the dinosaurs, and have survived five major extinctions. Far from being the solitary hunters of mythology, sharks are intelligent, social animals, many living in schools with more complex migration patterns than birds.

75-100 million sharks are killed each year and as apex predators at the top of the ocean's food chain, Great Whites are not accustomed to being preyed upon. As slow growing, long living and late breeding animals, it is extremely hard for them to cope with sustained attacks from driftnets, longlines and bottom trawling. Knowing this, the Great White shark has much more to fear from humans than we do from them.

PART 3 - Meeting Jaws

Guadalupe Island, Mexico is the top destination for great white shark encounters. This small volcanic island, located in the Pacific 240 kilometres off the west coast of Mexico’s Baja California peninsula, outperforms both South Africa and Australia with shark-seeing consistency and conditions. Only Guadalupe Island can boast shark viewing in beautiful clear blue water with 30 – 45meter visibility. 261 Great White shark individuals have been identified in the bay where the submersible cage diving operations take place.

Accompanied by professional dive masters and shark experts, these unforgettable encounters are a chance to witness up close and personal the true nature of this magnificent animal.

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PART 4 – Exploring the Deep

71% of the earth’s surface is covered by ocean and yet we have explored only 1% of the oceans floor. We know more about deep space than the deep ocean, yet the deep oceans are alive with species we are yet to understand and even discover. 

Sharks live and interact mainly at depths scuba divers would not survive. In order to uncover the mysteries of the Great White shark it is necessary to venture to depths of 300m or more. Studying their social behaviours, migratory patterns and finding their nurseries is vital information needed in order to lobby for their protection. On board the Shark Water vessel there will be a two-man submersible to take Earth Angles crew to depths few have gone before to explore and document the deep ocean and help uncover the mysteries of the deep.

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PART 5 - The True Nature Great Whites.

We know very little about sharks: it is difficult to study an animal that never surfaces to breathe. We have only seen a limited repertoire of the shark’s behaviour, mostly Great Whites hunting at the surface. Little about courtship, parenting, communication or socialising. Sharks remind us, through their longevity on the planet, of our insignificance in the universe and of the discoveries still awaiting us on our planet. They are a symbol of humanity’s thirst for knowledge and an inspiration to go further to learn more.

Research into fighting cancer, Alzheimer’s, heart attack and stroke currently benefits from breakthroughs made by shark research. Sharks also have personalities and live rich and complex social lives. They are fast learners and build maps in their heads allowing them to accurately navigate vast distances. Earth Angels aim to explore and expose the true nature of the Great White shark in a way that breaks through fear and builds compassion for a creature who reputation is undeserved.

PART 6 – Cultivating Compassion

In the tough game of winning hearts and minds in the world of wild animal conservation, the game is demand reduction. Specifically: reducing commercial demand for wild animals that drives the poaching in the first place.

Legalizing a commercial trade in a rare or endangered species in order to save that species does not work, because a legal market will spawn a parallel illegal market.

The good news is long-standing consumer behaviour can and is changing. The most effective way to engage people and inspire change is to learn and share the truth about cruelty, over consumption and waste. When this happens, most will act compassionately.

Convincing consumers not to buy a product is a long and hard-fought battle and you cannot conduct a campaign to stop the trade in wildlife until your audience knows there is a wildlife trade in the first place, knows how bad it is, and knows why it is bad. 

In the fight to save the Great White shark the first thing to do is to start the conversation using “Key Opinion Leaders.” Through the familiar image of someone the consumer likes and can connect with i.e.; models, actors, sports star, humanitarians and activists, there is a real chance of breaking through the noise, start the conversation, let it evolve naturally over time and hopefully go viral, in order to change consumer behaviour.

The majority of films on sharks focus on predatory behaviour, it is Earth Angels aim to rehabilitate the image of the Great White shark showing the audience a perspective rarely seen with the aid of Key Opinion Leaders.

PART  7 – DEMA Dive Show, Las Vegas

The Dive Equipment and Marketing Association Show (DEMA) is the largest professional dive exhibition on the planet attracting everyone who is anyone in the dive industry and marine conservation fields. Earth Angels will interview “Her Deepness” Sylvia Earl and other industry and conservation leaders in an effort to unlock the experiences of the first humans to dive on the planet. Documenting the human experience of diving over the last 75 years, what it was like, how it has changed and what we can do to save what is left.

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PART  8 – Mapping the Blue Hole

In 1971, famed French diver-explorer Jacques Cousteau brought his research vessel Calypso 43 miles off the coast of Belize to explore the wondrous 1,000ft long sinkhole, the Blue Hole. Cousteau's team had discovered that the Blue Hole, the largest sea sinkhole in the world and one of Belize's main tourist attractions, was in fact a submerged cave that had formed over a period of tens of thousands of years.

Now, almost 50 years later, Cousteau's grandson Fabien is returning to the site, a UNESCO World Heritage Site, alongside Richard Branson and a team of researchers to learn more about the mysterious sinkhole. A team of divers and scientists will for the first time do a 3D scan of the tourist site, including a sonar scan of the interior using military-grade technology. The hope is that the information will shed more light on how climate change has impacted the planet over the course of millennia.

The Blue Hole is about 400 feet deep, and while divers have reached the bottom, the total darkness and the difficult conditions limited their ability to collect scientific data. We have explored only 1% of the oceans floor making the deep ocean literally Mars on earth. With powerful partnerships engaged between Earth Angels Destination Change, Sir Richard Branson, Fabian Cousteau and the Aquatica Submersible team we are set to unlock not only the mysteries of the deep but to better understand the most systemic threat to humankind - climate change. 

100% of the profits made from the distribution of this film will be donated to the following Not-For-Profit Organisations: Fins Attached Shark Research and Conservation, Mesoamerican Reef Fund, Aquatica Foundation.

CREATIVE TEAM ATTACHED

The independently operated multi award winning filmmakers, talent and crew Earth Angels Agency and MAAT have partnered with, have created films that have been nominated for Academy Awards, won multiple Emmys, have been a huge force in the largest film festival market including top awards at Sundance, Cannes, Berlin and Toronto. Their films and TV projects have screened in theatres, television networks, Netflix, iTunes, Amazon, globally as well as at The White House, The Pentagon, The Vatican, DAVOS and universities around the world.